HOT Coalition
Hotel Owners of Tomorrow (HOT)
Hotel Owners of Tomorrow (HOT) Coalition is an open-source, no-cost initiative among the hotel community to advance sustainability. The initiative rallies thousands of hotel owners across the world to demonstrate their commitment to helping the planet and its people.
The Coalition is made of 4 types of members: Signatories (Owners), Industry Partners (Hotel Companies), Network Partners (Industry Bodies), and Supporters (Media & Hotel Development). Upon joining, resources are provided to each entity type to help them support their efforts through the HOT Coalition.
This initiative encourages participants to commit to 5 actions to build awareness and spread best practices.
- Incorporate Sustainability from the beginning of investment decisions.
- Evaluate 1 renewable energy project and 1 efficiency project per property, per year.
- Routinely monitor the benchmark sustainability performance.
- Support Brand efforts.
- Share your Best Practices.
With offices in Singapore and Washington D.C., Greenview is the world’s leading provider of sustainability programs, benchmarking, online software and data analytics for the hospitality and tourism industry. We support companies to design, implement, and monitor their ESG program and sustainability platforms to drive profitability, streamline data, keep ahead of trends, and provide effective communications for stakeholders. Our hospitality sector experience includes publicly traded REITs, private equity, the top ten global hotel chains, smaller regional chains, luxury, timeshare, and other organizations outside of hotels in travel and tourism.
About Eric
Eric founded Greenview in 2008, an international consultancy and data intelligence firm catalyzing innovation and best practice in sustainability and ESG, providing services for strategy, programs, data management, benchmarking, and reporting. Greenview’s clients include most of the world’s largest hotel companies as well as hotel owners and developers, event organizers, cruise lines, NGOs, DMOs, OTAs and industry organizations including the WTTC, UNWTO, and AHLA. With over 25 years of hands-on experience, Eric is a frequent speaker, convener, and researcher on the topic of sustainability. His notable industry work includes launching the Cornell Hotel Sustainability Benchmarking Index, Green Lodging Trends Report, Destination Water Risk Index, Hotel Global Decarbonisation Report, Hotel Owners for Tomorrow Coalition, and Net-Zero Methodology for the Hotel Industry. Eric is a member of the UFI Committee on Sustainable Development, the International Standards Committee of the Global Sustainable Tourism Council, and the Board of Advisors of the Phuket Hotels Association. Prior to founding Greenview, Eric specialized in the operations and development of nature-based lodges, theme parks and attractions in Costa Rica, Mexico, and Brazil. Eric earned a Bachelor of Science degree from the Cornell University School of Hotel Administration and a Master of Science degree in Tourism & Travel Management from New York University. He has held a research fellowship at the Cornell University Center for Hospitality Research and been an adjunct instructor at New York University.
