TAJARA Leisure & Hospitality Group, Inc. All rights reserved. © 2026

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Creating by experience,
building with expertise

Guiding you
from day zero

TAJARA’s unwavering commitment to fulfill our clients’ visions has fueled the transformation of lands into thriving hospitality and residential developments in cities, islands and emerging destinations.
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Our journeys and community influence what we build and the way we build. TAJARA believes in the power of collaborations. Working with world class designers, international hotel operators and top-tier contractors, has enabled us and generations of property owners to develop differentiating projects that are top of mind while enriching the livelihood of its community.

It takes vision, expertise, persistence, and plain gut to make the right hotel investment decision.

PHInsider

Know more about the Philippine market and trends with PHInsider, a highly informative investment resource that deep dives into the latest insights and developments in the country’s hotel, leisure and tourism sectors.

Read the latest issue

Our Leaders

Cyndy Tan Jarabata

President

Tyrone Tan

Managing Partner

Kim Concepcion

Director, Residential and Leisure
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Cyndy Tan Jarabata

President

Naturally curious and a non-conformist, Cyndy Tan Jarabata is one of the distinguished names in the hospitality, leisure and tourism industry in the Philippines. She brings over 25 years of experience and a savvy brand of candor you will find present in every discussion.

Her leadership and expertise in strategy, property development, acquisition, general management, branding & marketing, has geared her up to expand TAJARA’s portfolio, working with luxury resorts, business hotels, branded residences, integrated resorts, and rollout of hotel brands in the country.
Cyndy is the inaugural Chairperson of the Philippine Property Awards, the most prestigious real estate awards programme in the Philippines and now considered the ‘Oscars’ of the property awards. Marking its first decade of success, she is again Chair in 2022 and has served its judging panel since its debut in 2013.
A regular speaker at hotel and investment conferences in the Philippines and Asia Pacific, she continues to drive sustainable growth in the industry. At the start of the pandemic in 2020, she accepted the role as part of ExCom of Urban Land Institute (ULI) Philippines, heading the Hospitality Committee and a member of Hospitality Council of ULI Asia Pacific.

Cyndy serves as Board Trustee of Philippine Center for Population and Development’s (PCPD) and FORUM for Family Planning, advocating Maternal Health and Child Care. She also served as Chairperson of the Muntinlupa Investment Board (2005-2007), and during her term the city won Most Business-Friendly City and Most Competitive Metro City in 2006, Philippine Cities Competitive Ranking Project by Asian Institute of Management.

Tyrone Tan

Managing Partner
Tyrone spearheads project operations in different parts of the country. Leading the Planning and Project Development team, he is not one to hesitate on getting his hands dirty, and works diligently alongside his team of specialists, designers, contractors, and builders. His experience spanning over 20 years in the project development and construction operations has equipped him with wide-ranging expertise in pre-development, planning, procurement and construction in the hospitality, leisure, residential, office and retail sectors. He has worked with distinguished international and local architects, hotel operators, interior designers, construction managers, quantity surveyors and contractors, representing property owners throughout the planning, construction and project completion. Tyrone closely coordinates with consultants and keeps a keen eye on the compliance of design guidelines, facilities programs and technical requirements needed for any hotel, leisure, and mixed-use developments.

Kim Concepcion

Director, Residential and Leisure

Digging into consumer logic and keeping track of the latest market trends & demands, Kim leads the product development and implements sales & marketing strategies for our partners. Hailing over 25-years’ experience driving sales generation for upscale residential developments, luxury leisure & membership clubs, and hospitality properties across the country, she has gained a deep knowledge of the “ins and outs” of the industry. A competent leader and motivator, she has managed and led teams to surpass targets and revenues.

Kim is a valuable contributor to the team as she is adept in understanding and communicating the different phases and nuances of the projects to multicultural and multi-discipline groups. This enabled her to develop innovative marketing strategies and public relations campaigns to attract and engage target consumers and key stakeholders.

Kim’s leadership skills and keen attention to details have ensured various successful marketing campaigns as well as product launches of several projects.